Tashana McPherson

Provided comprehensive illustration, branding, and product design services for diverse editorial, fashion, and lifestyle clients, expanding capabilities in digital illustration, pattern making, and web design.

• Delivered custom hand-drawn and digital artwork, repeat prints, and packaging designs for a diverse client portfolio, enhancing brand identity and market appeal.
• Proactively expanded technical skill set in digital illustration, pattern making, and web design through professional courses, staying current with industry trends.

Led the design and launch of Stride Rite kids' legwear collections, managing licensed and private label programs from concept to production while ensuring design accuracy through collaboration with overseas factories.

• Spearheaded the design and successful launch of multiple Stride Rite kids' legwear collections, significantly expanding product offerings and market presence.
• Directed licensed and private label programs from initial concept development to final production, ensuring brand consistency and market readiness.
• Produced precise digital illustrations, technical flats (CADs), and detailed design specifications, facilitating seamless manufacturing with overseas partners.
• Collaborated closely with international factories to review samples and provide feedback, ensuring high-quality product execution and accuracy standards were met.

Managed the complete design lifecycle for multiple girls' licensed character programs, including Disney, Nickelodeon, and Universal, and developed product lines for major retailers like Walmart and Target.

• Managed the end-to-end design lifecycle for multiple girls' licensed character programs, including high-profile brands like Disney, Nickelodeon, and Universal.
• Designed and developed successful product lines specifically for major retailers such as Walmart and Target, aligning with market trends and consumer demand.
• Oversaw the entire design process from initial research and trend analysis through final approvals, ensuring timely and on-brand product delivery.
• Facilitated successful collaboration with licensors and internal teams to integrate licensed characters effectively into product designs.

Directed design initiatives for men's and women's legwear lines, developing private label programs and collaborating with licensors to achieve strategic product goals.

• Directed key design initiatives across men's and women's legwear lines, contributing to product innovation and market competitiveness.
• Developed and launched successful private label programs, expanding the company's brand portfolio and revenue streams.
• Collaborated effectively with licensors to integrate intellectual property into new product designs, ensuring brand integrity and market appeal.
• Managed multiple design projects simultaneously, delivering high-quality designs within tight deadlines and budget constraints.

Launched and designed collections for prominent brands like IZOD Infant and Laura Ashley, creating repeat prints, packaging, and merchandising mockups to support product launches.

• Successfully launched and designed comprehensive collections for key brands including IZOD Infant and Laura Ashley, enhancing brand presence and market share.
• Created original repeat prints, packaging designs, and merchandising mockups that effectively supported new product introductions and retail displays.
• Contributed to the full product development cycle, from initial concept to final production, ensuring design integrity and market readiness.
• Collaborated with cross-functional teams to align design concepts with manufacturing capabilities and marketing strategies.

Led the creative direction for children's and adult socks, accessories, and packaging, designing licensed products for major brands such as Steve Madden, Puma, and Gerber.

• Provided creative leadership for the design and development of children's and adult socks, accessories, and packaging, establishing a cohesive brand aesthetic.
• Designed licensed products for high-profile brands including Steve Madden, Puma, and Gerber, ensuring adherence to brand guidelines and market appeal.
• Managed the design process from trend research and concept development through final production, maintaining high quality and timely delivery.
• Collaborated with product development and sales teams to create designs that met both creative vision and commercial objectives, driving product success.